Sci-fi is starting to exploit the infectious horrors of memes

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Sci-fi is starting to exploit the infectious horrors of memes
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A new micro-genre of science fiction explores how mind control is at the very heart of our networked existence

“THE quality wasn’t very good, but it was good enough for a debate,” says Spence, the narrator of Malcolm Devlin’s short but powerful horror novella. He is describing the viral video that kicked off the zombie apocalypse. “Some people said the men were kissing, some insisted one was biting the neck of the other,” Spence recalls. “He was eating him, they said. Eating him!”

Without giving too much away, Spence is recounting these events from the rehabilitation facility where infected people are slowly reintegrated into society. But if you think I just spoiled the plot, think again. This zombie apocalypse is nothing like whatby previous books and movies. Devlin has written a horror story where the “zombies” are memes.

Memes are, of course, ideas that lend themselves to jumping from one brain to another. Like that trick where someone tells you not to think about an elephant, once the image has made its way into your mind, you can’t stop the chain of events that unfolds., back when it was a relatively unproblematic aspect of how units of culture are transmitted through society.

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