PRIME, an energy drink backed by influencer Logan Paul, has earned viral popularity among children and now faces scrutiny from Sen. Chuck Schumer and health experts over its potentially dangerous levels of caffeine.
to investigate PRIME, a beverage brand founded by the YouTube stars Paul and KSI that has become something of an obsession among the influencers' legions of young followers.
Backed by two of YouTube's best known stars, PRIME was an immediate sensation when it launched last year, prompting long lines in grocery stores and reports of school yard resale markets. That high content prompted bans from some schools in the United Kingdom and Australia where some pediatricians warned of possible health impacts on young children such as heart problems, anxiety, and digestive issues.
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