Over the years, Schneps Media newspaper stories have exploded from pages to screens, from the web to mobile devices, and across social media.
Schneps Media Creative Director Dylan Christie is at the forefront of Schneps Media future of storytelling. He is pictured here on the left with Olympic B-Boy Bronze Medalist Victor Montalvo.began with a single newspaper, The Queens Courier.
The pages of that newspaper were filled with stories that affected readers’ daily lives, impacted their businesses and connected their communities. In the decades since, those stories have exploded from pages to screens, from the web to mobile devices, and across social media.“Print is still really important to our business, and that’s not going to change,” said Schneps Media CEO Joshua Schneps. “We have to see ourselves as a media company, not a newspaper company, and that means we have to be aware that people are consuming content every day, at all different times, in all different ways.” While the way we consume our news continues to evolve, the fundamentals of great community storytelling are the same today as they’ve always been. Schneps Media founder Vicki Schneps proudly says her publications are “all about you,” and that’s still true today. Whether you’re scrolling Queens Courier’s QNS Instagram account or flipping the pages of the weekly newspaper, you’ll find profiles of small businesses, local leaders and the issues facing the neighborhood. The same can be said for stories in amNewYork, Bronx Times and other Schneps Media properties that have expanded beyond the printed page. With these new opportunities come new audiences and the chance to amplify local stories even further. During last month’s snowstorm, for example, amNewYork’s Instagram received more than 8 million views in just 24 hours. In the last three months, our stories reached more than 35 million people on Facebook.How local media is embracing the future and its values Upholding our legacy of outstanding community journalism in this new world is core to my work as creative director at Schneps Media. Focusing on video production, social media and creator partnerships, I have a front-row seat to the transformation of local media in real time. Refining our strategy, staying on top of best practices and training our staff on constantly changing new tools is a never-ending process. However, despite the challenges facing the media industry, some of the most innovative, cutting-edge storytelling is taking place in community news. It makes sense. What Vicki realized about local news is just as true for content today: It’s about the community. Regardless of platform, people care about their neighborhoods. They care about their neighbors.Now, you can read about a local business in the paper, hear the owner talk about it on a podcast and watch a reporter visit on TikTok. In addition to amNewYork Sports Editor Joe Pantorno’s expert coverage and analysis, we can bring our audience the experience of tailgating with super fans, cheering from the sidelines and getting to know athletes off the court and field. This allows us to tell more stories in more ways, and it shines an even brighter spotlight on our communities. When Schneps Media publication Brooklyn Paper covered local senior citizen dance team The Pacemakers, the short social video of the team rehearsing Chappell Roan’s “Hot To Go!” was a must-see. However, you had to read the article to hear the inspiring story of founder Susan Avery’s first performance with the group that left her in tears. “Creating content for social media is different than creating content for the newspaper, even the website,” Joshua Schneps said. “So we’ve really had to bring on people and think outside the box in terms of how do we tell our stories in ways that people will consume them on these other platforms?”These aren’t just powerful platforms to share our stories with greater audiences. The same tools that empower our reporters to capture the news in our communities are in the pockets of nearly every New Yorker. Just as our reporters are also your neighbors, your neighbors are now also our reporters, sharing photos, videos and stories of their own across social media. Utilizing social listening tools, we’re able to spot incredible stories unfolding and instantly share them with our audience. Thanks to our readers, we were able to share first-person footage of weather events like flooding, massive street celebrations for the NY Knicks and NY Liberty basketball teams and viral moments like a spontaneous snowball fight in McCarren Park or Shaun White snowboarding in Central Park. We’re not only looking for interesting local content, but also talented creators with a focus on community. By developing partnerships with local content creators like host and historian John Friia , two-time Emmy Award winner Ferris Wheel Jay , and NYC tour guide Megan Marod we’ve been able to introduce a new generation to community news while leveraging our resources and journalism experience to provide them access to more stories. We appreciate the community these creators have built, and working with them helps us understand our own readers better while adding more authentic voices. These relationships have always been central to what we do, and may be more important than ever today.As AI and disinformation proliferate online, having trusted sources of news and information will be increasingly vital. Our commitment to gathering on-the-ground stories, hyperlocal news and authentic depictions of our community dates back to our founding. We know the value of seeing the face that appears on your social media feed also at the local community board meeting. We know our communities are full of stories only a human could tell. And we know the best way to know what any New Yorker thinks is to hear it in their own words. “We continue to meet our readers wherever they are,” Joshua Schneps said. “I think continuing to be creative in developing a stronger relationship with readers is going to be the key component to success going forward.” To help ensure we keep producing engaging, informative, impactful content long into the next 40 years and beyond, we’re also focused on training thewith all the tools they need. In addition to training and supporting our team of local journalists, we have worked with more than 100 multimedia interns in a unique program blending mentoring, skill-building and hands-on experience.Even with the strides we’ve made to bridge traditional and new media in the digital age, each day introduces new challenges and complexities. “It’s something that always challenges you and something that you can never stop learning,” Schneps said. “But that’s the fun part, too.”Barbara Russo-Lennon is the transit reporter at amNewYork. She covers news about NYC’s public transportation system, roads, waterways and other topics related to transit in the Big Apple.tenants could shut many low-income New Yorkers out of housing, advocates say MAMDANI’S FIRST 100 DAYS: Tisch says talks over NYPD protest unit are not about disbanding it; Mayor taps new sanitation headSt. John’s vs. Northern Iowa: Breaking down Red Storm’s 1st-round NCAA Tournament matchup What’s new at Citi Field in 2026? 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