'Scary times' for Lancs chocolate geniuses who are facing a 'perfect storm'

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'Scary times' for Lancs chocolate geniuses who are facing a 'perfect storm'
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'Everything that could go wrong, has gone wrong.'

Here, your typical milk, or caramel, chocolates are out. In their place are creations such as Thai 7 Spice, Salt and Pink Peppercorn, Orange Jalfrezi, or Chipotle.

Run by Paul and his wife Jacqui, Choc Amor is facing crippling costs. Having established the business in 2012, Choc Amor have won 58 awards, seven world awards and four Great Taste awards last year alone, but recent price hikes are a real and very apparent threat. "Then on top of that, the big chocolate companies have been squeezing the growers more and more and more, that's another problem. All of our chocolate comes from South America, from Columbia, but it's all traded on the world stock exchange.

In the past 18 months, their dark chocolate has risen by 99% and milk and white chocolate have both increased by 60%. "So the problem we've now got is two-fold," Paul added. Paul continued: "We know we're going to have to put the prices up, irrespective, but at what cost? Does the customer then think that we're profiteering from it?

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