The luxury label's iconic handbag made of Saffiano leather is reimagined in new patterns and hues for a limited time.
“In essence, she is herself a reflection, a refraction — interpreting and embodying another individual, bringing her own inherent qualities to her depiction,” a statement from Prada
reads. “In the Galleria campaign, Johansson transforms constantly, framed and reframed by a sublimation of the everyday, translated into pure color.”Da Corte chose to recontextualize the Hollywood starlet through emotive color combinations and shadowy, fragmented poses as a nod to the half-picture of global fame. Similarly, the Saffiano leather Prada Galleria has been imagined anew this season — a shadow of the more classic versions but still recognizable, mirroring the evolution of culture.
The collaboration between Prada and fine artist Da Corte aims to take a unique look at how the heritage brand connects to iconic, cultural figures. Though Da Corte, whose work is inspired by pop and surrealism, usually works across video, performance, painting and sculpture, this campaign marks his first foray into fashion.
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