Scam warning over fake celeb ads using Holly Willoughby and Meghan Markle that could cost you thousands
CELEBRITIES and business moguls are being used to trick Brits into clicking phoney ads – and even lure them into dodgy online scams.
Often the ads will make bold claims about how celebrities earned a quick buck by following a financial scheme or trick.Sometimes these ads will lead straight to a dodgy Bitcoin site, while other times they'll lead to a completely unrelated page simply for clicks. "Celebrities and/or high profile public figures tend to be perceived as more believable in the sense that they can create a call for action more effectively by lending legitimacy to a 'hard sell'," said the owner of Scam CryptoRobots, a"Simply put, people tend to believe a recognisable figure as opposed to an unknown one," the scam hunter, who asked to remain anonymous, told The Sun.
The lawsuit was settled in 2019, with Facebook agreeing to donate £3million to an anti scam charity and launch a new button to report scam ads.Scam websites and ads can quickly be replaced, so banning or blacklisting them simply doesn't work.
And victims lost on average over £14,600 in the last financial year, with reports tripling to 1,800 compared to the previous 12 months. "Use the contact details on the register, not the details the firm gives you, to avoid 'clones'," Action Fraud warned.You can report fraud or cybercrime to Action Fraud any time of the day or night usingTrack progress of your reportIf you continue as a guest you will only be able to receive updates by email or post.If you are calling from abroad please call +44 300 123 2040.
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