Taking healthy hair back to the roots 🙌
has become a phenomenon after years of being benched on account of us all getting the ick from words like “flaky” and “itchy”. Now, it seems we've finally turned our attention to the health of our heads – physically, as well as mentally.
In fact, searches around scalp health are up by over 300% since last year on Google and the term #scalp has picked up over 700views on TikTok, with breakaway terms like #scalpcare #scalpcheck and #scalptreatment racking up hundreds of millions more. Videos showing scalps getting full blown MOTs with gentle scalp brushing, combing, massaging, rinsing, frothy deep-cleaning, foaming exfoliators, cooling gel masks, silky serums, and dreamy ASMR soundtracks have reignited our interest in improving our scalp health.“We pay a lot of attention to our skin with double cleansing, high-tech serums and multi-masking,” explains Kieran Tudor, creative director and stylist at hair and scalp care brand Centred.
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