The traditional holiday shopping season is dead, with retailers no longer waiting to clear out the Halloween leftovers before rolling out Black Friday-like deals.
are new factors in this year’s earlier push.
44% of consumers say it's better to buy gifts and seasonal items now because they believe prices will go up before the end of the year because of inflation, aHouseholds earning over $75,000 a year are twice as likely to report they are having difficulty paying their usual expenses than they were a year ago, the survey found.Amazon has played a huge role in getting other retailers, including Walmart, Target and Best Buy, to start their own competing sales earlier in the year.
Meanwhile, 68% of consumers anticipate holiday spending to increase their stress levels this year, according to Beyond Finance’s 2022 Holiday Financial Stress Survey.Amazon's Prime Early Access SaleThe 48-hour sale runs through Wednesday, Oct. 12 for Prime members in 15 countries, including the U.S., Canada and China.when it extended its return period starting Oct. 1, a month earlier than past years.
Now a day before Amazon’s sale, Walmart adds a rollback sale kicking off 5am ET Monday and runs through Thursday, Oct. 13.
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