Say goodbye to Gucci's 'Guccification' come Spring 2020: mfw
Author:Maria BobilaPublish date:Sep 22, 2019Gucci closed out Milan Fashion Week on Sunday, a schedule switch-up from previous seasons, as creative director Alessandro Michele traditionally kicks off the string of shows in Italy's fashion capital.
From a business perspective, this pivot was inevitable. Despite Gucci's success, Kering reported slower-than-expected growth for the brand in July. A new look might have been a creative impulse for Michele all along, but it's hard to deny that Gucci's transition stems from the need to, you know, make money.
Gone were the outfits comprised of multiple prints, hodgepodge layering and extravagant accessories. In their place, Michele displayed a lineup of pieces that were more refined, polished and "orgasmique" — as the collection is titled. The designer told WWD that he turned to the '90s for inspiration, looking specifically to designers Tom Ford and Miuccia Prada. "What happens if one of my girls should try to be sexy and contemporary?" he asked.
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