The Cal-vs.-UC Berkeley debate took an odd branding turn last year. Now Cal news items will include the letter B inside a blue background
to unite the “Cal” sports identity with the “UC Berkeley” academic identity by switching to a new term of “Cal Berkeley” for Golden Bears athletic teams? Well, that idea got laughed out of existent, thank goodness, as noted in aHowever, Cal now has a new branding emblem for many of its statements and reports – a big yellow capital letter B within a blue background. That logo will appear in the upper left corner of twitter, Instagram and Facebook items the school posts.
Nothing regarding the identity of Cal athletics will change. The script “Cal” prevalent on Golden Bears football helmets and other Cal paraphernalia will not change. There is a slight change to the “Berkeley” logo for other issues, but that has no affect on Cal sports, since nobody refers to a Cal sport as “Berkeley.”note that Cal, Golden Bears, Cal Athletics, California Athletics, Golden Bears Athletics are still acceptable brand names with the same lettering styles.
All of which leaves us with the big yellow B to contemplate. Will it fly? Or will it die an ugly death like “Cal Berkeley”?Mykolas Alekna is the first Cal track & field athlete to set a world record since 1972. 🥇 Alekna, competing unattached...
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