'Savvy shoppers' hunting for bargains boost supermarket chain's profits

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'Savvy shoppers' hunting for bargains boost supermarket chain's profits
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Supermarket chain Aldi cashes in with huge profits as customers hunt out bargains amid cost of living crisis

The boss of Aldi’s UK and Ireland business has said the cost-of-living crisis has changed shopping habits as the supermarket chain was boosted by shoppers seeking to reduce their grocery bills.Giles Hurley, chief executive officer of Aldi UK and Ireland also said that “households are still under real pressure from higher living costs” as it reported its finances for last year.

1% growth year-on-year as shoppers seek to reduce the cost of their weekly shop.Mr Hurley said: “Although inflation is easing, households are still under real pressure from higher living costs.“As a result, Britain is shopping very differently to how it did 18 months ago – fewer trips, more own label products, and switching supermarkets in search of better value.

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