This dog-friendly neighborhood spot has faced a series of challenges.
Discovery Tap House has faced a series of challenges over the years and hopes to come out on top.celebrated its five-year anniversary in late August. However, despite having a loyal base of regular customers, all is not well: The bar is on the brink and is making every effort to remain open.
The Thomases opened at 4990 Kipling Street in Wheat Ridge in August 2017, and while they were up to the task of the initial buildout, they underestimated the marketing required at launch."This [location] was wide open, off a busy street," says Gary, but organic traffic wasn't enough. Worse, Gary was soon laid off from his longtime job, just four months after opening the bar.
Despite being open over forty hours a week and running the tap house themselves, the Thomases still find time to regularly visit new breweries on their only day off, Sunday. They have a passion for local breweries, and these visits are a testing board for bringing the beer on draft back at Discovery."The tap list takes a lot of work because so many of the breweries we serve are independently distributed," notes Karen."It's not easy," she adds,"but we chose this.
For a while, the friendly and welcoming atmosphere looked like it might be enough to find success. The tap house started growing after a slow start, and the bills were being paid. Then COVID hit. While the Thomases were inspired by a group of customers who sat outside all winter in ski attire, drinking beer until the COVID-required closing time, the business's bottom line was hit hard. The Thomases didn't get any relief from their landlord, either.
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