.SavageXFenty might be coming to a city near you 👀
At the end of September, the brand announced that it would be moving its very successful online platform into the brick-and-mortar space next year. “Retail is an important part of our growth strategy. You’ll absolutely see some stores in 2022,” said the co-president and chief marketing and design officer Christiane Pendarvis, during
on Bloomberg’s Black in Focus Twitter series. “Because fit and comfort are so important, there are just customers who don’t feel comfortable purchasing online.”While Rihanna’s brand has been very successful online, this new business strategy makes total sense considering the importance of size and fit for undergarments.
There aren’t too many details available yet, however, Pendarvis did share that the brand intends on having their own physical locations instead of just featuring the brand at other retailers, such as SKIMS with Nordstrom. For now, all of the Savage X Fenty stores will only be based in the United States, “but we’re absolutely having conversations around what does that expansion potentially look like in the EU,” she said.
As for when exactly in 2022 to expect the opening of Savage X Fenty stores is still under wraps, but make sure to check back for more updates. For now we’re just excited to experience another part of the Fenty Universe in real life.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Changing Careers? Here’s How To Talk About ItWhen it comes to telling your professional narrative, particularly when changing careers, your delivery is crucial.
Read more »
Christine Quinn Reveals Surprises Are in Store for Selling Sunset's New Season - E! OnlineWe're already sold on these new Selling Sunset cast members! Christine Quinn dished on the three new realtors joining the Netflix reality series, plus teased a few more surprises. Watch now.
Read more »
The Best Makeup Bags for Storing All Your GoodiesThe 14 Best Makeup Bags for Your Beauty Goodies
Read more »
Ramblin' with AM: A Whining Post
Read more »