Sarah McLachlan’s ruminative tunes don’t immediately sound like the most obvious backdrop for a beer commercial. On Super Bowl Sunday, however, one of her songs will serve as exactly that. McLachla…
InBev to develop a new consumer base for the longtime suds staple. “This is sort of stepping out of my comfort zone a little,” the singer and songwriter tellsIn a different era, Busch Light may have seemed expressly targeted to older male aficionados of the outdoors. Now it’s being promoted to a younger crowd that still likes to commune with nature.
In the spot, a “Busch guy” offers tips on how to survive in the wilderness, telling viewers to seek out food, drink and shelter. McLachlan suddenly emerges from a tent alongside a wolf, while “Angel” plays. She urges viewers to “help helpless animals find shelter,” a nod to the song’s longtime use as a call to action to people who saw an ad in the 2000s advocating against animal cruelty for the British Columbia Society to Prevent Animal Cruelty. The Busch guy moves quickly to end the confusion.
The song, which describes being “in the arms of the angel / May you find some comfort there,” has brought McLachlan outsize attention. Fans have told her that they used it to ease a parent’s passing, or played it during a difficult medical treatment. “I have heard countless stories, heartfelt stories, from people who are quite attached to the song,” she says, and feels it may resonate more than even popular tunes of hers like “Building A Mystery.
“I’ll never forget being in a Target at 2 a.m. on tour and two older ladies asked me, ‘Aren’t you that girl on the SPAC commercial?’” she recalls. “It has been one of those things that has persevered for years.” Anheuser-Busch is tapping into a different kind of celebrity as it puts Busch Light on a bigger stage. Last year,
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