Sarah Jessica Parker Launches Her New Literary Imprint

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Sarah Jessica Parker Launches Her New Literary Imprint
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‘A Quitter’s Paradise’ is the first from Sarah Jessica Parker’s SJP Lit, a new imprint from the independent publisher Zando. “It was exactly what I was looking for, which was a brand-new voice who was telling a story unfamiliar to me,” Parker says.

That’s funny, my parents are both classical musicians, and so some of my earliest memories are of going to rehearsals and lying in between rows of seats reading a book, which I hadn’t thought about in years.You’re getting the book but also the music, even if you’re not realizing it.

I feel a little bit more informed, and it’s helpful to have published books that were critically successful. It’s hard to not want to be taken seriously by the trade, because that’s the only way you can get your hands on manuscripts that are exciting.

You’re on movie and television sets, and on theater stages—does that preparation and anxiety translate at all to the preparation and anxiety leading up to having a conversation with an author whose book you want to acquire, or to publication day? Or does it feel very separate?

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