Spotify Technology on Tuesday plans to announce local language adaptations of a popular scripted podcast as part of the Swedish music streaming ...
REUTERS: Spotify Technology on Tuesday plans to announce local language adaptations of a popular scripted podcast as part of the Swedish music streaming company's strategy to appeal to a wider global audience.
"In many cases when you have a translation done, it doesn't allow you to bring in the appropriate local tones and nuances," Courtney Holt, global head of Spotify Studios, told Reuters. In"Sandra," protagonist Helen works in a company that sells an artificial intelligence-backed voice assistant, Sandra.As one of Sandra's operators, Helen spends her days peeking into the world of Sandra users, responding to their questions and demands. One problem: the users don't know she's real.
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