Sara's design deliberately reflects the traditional values of Saudi Arabia.
, named Sara. Developed by the Riyadh-based QSS AI & Robots, Sara embodies a complex mixture of technological advancement and traditional social restrictions, particularly in Saudi Arabia.“Sara knows that she’s a girl, she’s 25 years old, she’s 1.62 centimeters, she’s wearing Saudi clothing,” explained Elie Metri, CEO of QSS AI & Robots, in an interview with.
Sara’s design deliberately reflects the traditional values of Saudi Arabia. She wears an abaya, a traditional robe-like dress, and the AI powering her conversations is programmed to avoid controversial subjects in line with societal norms. Sara’s bilingual capabilities showcase the country’s investment in technological development. Here’s a video from popular YouTube creator Dhruv Rathee interacting with the humanoid robot.
The language learning model powering Sara is proprietary, created by QSS AI & Robots, and not reliant on external programs like ChatGPT. LLMs use machine learning trained on vast datasets to generate and understand text and speech. However, the AI’s abilities are ultimately constrained by the social context within which it functions.
Saudi Arabia’s legal system remains rooted in Sharia law, although recent years have seen some modernization efforts. These include easing strict dress codes and lifting the ban on women driving. Still, public discussions of sex and sexuality are generally taboo, and women continue to face potential punishment for political activism.another QSS AI & Robots humanoid, Muhammad, caused widespread controversy.
Metri, however, dismisses the uproar. “While humans are speaking, we move hands, we are not mannequins,” he stated. “It’s the same for a robot.” From his perspective, Muhammad merely gestured while speaking and accidentally made light contact with the reporter’s jacket due to her proximity. Metri believes the incident underscores cultural differences: “The weirdness is that in the whole Middle East, even in Saudi Arabia, no one saw this as bad because they know it’s a robot.
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