How brand experience is helping this New Zealand company become the latest market disruptor Sponsored by SAP
New Zealand’s picturesque Hawkes Bay is home to one of the world’s newest disruptor companies, Rockit Apple.
“We knew that if we wanted to disrupt our category, we needed to learn more about our global consumers and where our brand stood on the market,” said Julian. “Using Qualtrics, we’ve gained access to a plethora of consumer insights we didn’t have before. This is allowing us to track and segment our brand awareness and preference among consumers in multiple geographies. For instance, we can see what brand experience consumers in the Middle East respond best to, compared to their counterparts in Asia.
This deep understanding of brand is a great platform to build and launch programs helping you stand out in crowded marketplaces
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