When architects designed São Paulo’s Octavio Ferreiras de Oliveira Bridge, which opened in 2008, they didn’t set out to connect the two sides of Pinheiros River but rather to create a global symbol…
When architects designed São Paulo’s Octavio Ferreiras de Oliveira Bridge, which opened in 2008, they didn’t set out to connect the two sides of Pinheiros River but rather to create a global symbol. The city’s citizenry largely approved.
Its stunning, unique locations, which also prove part of the city’s narrative, are a big draw for productions. With its impactful settings, few cities in the world connote metropolitan modernity better in their visuals than São Paulo. It is one huge reason for shooting in the city, though productions cover the gamut of disparate creative intentions.
“Incentives are going to drive filming to wherever region in the world wants filming,” said James Lin, Universal Pictures VP of physical productions, citing another reason to shoot in the South American city in opening remarks at Spain’s recent Shooting Locations Marketplace.Octavio Frias de Oliveira Bridge or Ponte Estaiada
Dazzling, carrying not one but two thorough fares and thanks to its “X”deck, now the city’s most recognized image, alongside Paulista Avenue. Lit up at Christmas, it acquires a more homely aura.The other most recognized São Paulo visual, once a residential suburb, now a mix of corporate high-rises, it is used to celebrate World Cup soccer wins, gay pride parades; and by sci-fi series “Conquest,” set in a futuristic dystopia.
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