A famous North Bay springtime event that's 132 years old has been canceled for this year, raising the question: will it ever return?
The Luther Burbank Rose Parade and Festival in May has been a fixture in Santa Rosa 's life since 1894. It honors the world-renowned botanist and horticulturist Luther Burbank, who pioneered modern agricultural science.
With the exception of a few years during the COVID-19 pandemic, the parade has survived two world wars, the Great Depression, the Great Recession, and more. Now, 132 years after the parade was first held, the event is being put on pause, and it's unclear for how long.The organizers say it's time to bring in some new blood and more funds."We're gonna take a break, retool, and try to come up with a sustainable formula moving forward, and maybe find a sustainable funding source, a sustainable volunteer base, a sustainable committee," Terry Sanders, the now former Rose Parade Chairman said.Mark Auerbach, the owner of Mark Allen Jewelers on 4th Street, said he thinks bringing the parade back will take a grassroots effort that includes members and businesses across the community."I've been here 35 years. It's been here every year. It's probably the most well attended event. The streets are packed, get here early," Mark Auerbach, owner of Mark Allen Jewelers, said."I can say that I was in the parade back when I was in third grade at Lincoln Elementary. The parade itself brings the community together. I think it's very important as far as we're trying to build a community," longtime Santa Rosa resident Omar Sanchez said. "My daughter marched in it with her marching band. My kids were… in different variations of it. We stood out here on 4th Street in Santa Rosa and watched the parade and the aftermath was so much fun," longtime Santa Rosa resident Paul Wood said.Supporters of the parade said the pause is an opportunity for residents of Santa Rosa — current and former — to pitch in to save what is and remains the state's oldest rose parade. "I think people are willing to volunteer when they know you need them, and for something like this, I think people will come out. This is our community and our responsibility," longtime resident Charlotte Proctor said.
Ca Sonoma County Santa Rosa News Us Ca North Bay Us Ca Money Us Economy Series Four Four Business
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Dior Addict Pop-Up Event in Santa Monica Celebrates New Campaign and ProductsAnya Taylor-Joy and other celebrities attended the Dior Addict pop-up event in Santa Monica, promoting the new campaign and Dior's latest lip glow oil and perfume collection, which featured a vibrant, pink candy-themed environment.
Read more »
Bonus-point parade gives West Essex high-profile win over Pascack ValleyThe Knights picked up another signature victory on Wednesday over one of Group 2's best teams.
Read more »
Game of Thrones’ Kit Harington Offers Rare Insight on Marriage With Rose LeslieKit Harington reflects on his marriage to Rose Leslie, praising her support through recovery, fatherhood, and life after Game of Thrones.
Read more »
‘Reserved for Rosa’ ride connects Rosa Parks’ legacy to Lake County transitFriday's 20-minute ride features storyteller Rhonda Osagie-Erese pointing out historical sites along Mentor Avenue as part of national 'Reserved for Rosa' initiative.
Read more »
‘My worry is we become Santa Barbara’: San Diego economic event discusses challenges, opportunitiesKeynote speaker Daniel Enemark, chief economist of the San Diego Regional Policy and Innovation Center, focused on economic challenges.
Read more »
The largest Japanese music event in the U.S. slated for Rose Bowl in MayZipangu will feature Japanese artists Ado, Atarashii Gakko!, Chanmina and more at Brookside at the Rose Bowl on Saturday, May 16.
Read more »