The holiday season, especially the week between Christmas Eve and New Year’s Day, pulls thousands of people to cinemas. How the holiday and moviegoing became so intertwined for Americans is a bit of a miracle.
Some American holidays are intrinsically tied to certain traditions. Fourth of July and fireworks shows. Thanksgiving and Black Friday shopping. And then there’s Christmas and the movie theater. Moviegoing may not be the first thing you think of when considering the Christmas season. There are the trees, sure, then the carols, even the cut-out cookies. But going to the movie theater either on Christmas, or in the days surrounding it, has become a cherished holiday tradition for many families.
That buzz, studios hope, will last for the entire theatrical run, all the way into February or even March, Kozma said. “Christmas releases tell you that a studio or distributor somewhere thinks that these films have awards potential,” Kozma said. Will Chalamet get an Oscar nod for his turn as Dylan? We don’t know yet, but a Christmastime release date at least keeps him top of mind. And the perks of that release window doesn’t just apply to awards fare.
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