Sandton Central continues to solidify its status as a top business and lifestyle hub in South Africa, with a notable rise in bookings for events and conferences. Following the successful hosting of the 2023 BRICS Summit, the precinct’s marked revival is attributed to the world-class facilities on offer, from state-of-the-art conference venues to luxury hotels, […]
Sandton Central continues to solidify its status as a top business and lifestyle hub in South Africa, with a notable rise in bookings for events and conferences. Following the successful hosting of the 2023 BRICS Summit, the precinct’s marked revival is attributed to the world-class facilities on offer, from state-of-the-art conference venues to luxury hotels, all of which come together to create a unique experience for both local and international visitors.
Adding to the strength of the Sandton Central precinct are the iconic Sandton Sun and Sandton Intercontinental hotels. These venues have become the preferred choice for local and international sports teams and are home to the Springboks and Proteas when required. Bird is confident of an upward trajectory on the international convention bookings front. “Such events, particularly on an international scale, have extremely long lead times, sometimes stretching to three to five years. We’re optimistic about a rise in these bookings from mid-2024 and anticipate a return to pre-COVID levels by 2026, assuming all remains constant politically and economically.”
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