The digital rendition of Venus, goddess of love, based on Sandro Botticelli’s Renaissance masterpiece “Birth of Venus,” can be seen noshing on pizza and snapping selfies for her Instagram page. Unlike the original, this Venus is fully clothed.
The influencer claims to be 30, or “maybe just a wee bit than that.”
Jelinic said that the campaign was designed for overseas markets to attract younger tourists. The online Venus launched in Italy on April 20 and made her international debut in Dubai at the Arabian Travel Market earlier this week. An even greater sin for many is the campaign’s slogan, “Open to Meraviglia” , because it mixes English into an Italian tourist campaign even as the country’s government seeks to protect the Italian language as a pillar of its culture.On the campaign’s website, an automatic translator turned Brindisi, a southern Italian port town, into its literal English definition: “Toast,” according to Matteo Flora, a professor at the University of Pavia. That part of the website has now been obscured.
The use of a likeness of Botticelli’s masterpiece has been lambasted by art historians as well, who say it vastly diminishes the beauty and mystery of the 15th century original.
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