San Jose mayor wants Meta, Snapchat and TikTok to shut down sideshow content

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San Jose mayor wants Meta, Snapchat and TikTok to shut down sideshow content
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Mayor Matt Mahan has reached out directly to Meta CEO Mark Zuckerberg, who he knows personally.

Seeking to clamp down on sideshows wreaking havoc in San Jose, Mayor Matt Mahan is asking social media companies to shut down videos showcasing the raucous street gatherings that often attract hundreds or thousands to events and result in a deluge of widely shared videos.

Mahan sent a letter to TikTok, Snapchat and Meta, which owns Facebook and Instagram, requesting they boot users off their platforms for 30 days if they share videos about sideshows — and indefinitely if users don’t stop after an initial violation. “These events are fueled by social media,” an Aug. 30 letter from the mayor reads. “They are increasingly spread, consumed, and attended primarily for the purpose of generating content to gain social media notoriety. We want to work with you to find a solution for the good of our entire city.”

“This is really about incentives,” said Mahan in an interview on Thursday. “If your viral video is left unchecked for hours and gathers tens of thousands of likes, it gives you reach. It gives you attention. It gives you clout.”

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