San Francisco’s Castro district is gearing up for the kickoff of Pride Month. Business owners are preparing for an economic boom as tourists head to the city to celebrate.
Ask anyone in the Castro , and they will tell you, it’s really Pride Month all year long there. But small business owners agree June, when Pride Month is recognized, typically means more people and more money. Castro leaders ushered in a month-long celebration of LGBTQ + pride, with Divas and Drinks at the Academy SF social club on what organizers coined as Pride Eve.
"Cliff’s Variety typically sees a 20 to 25 percent increase in revenue in June.It’s their third-busiest month of the year, behind December and October.At Eureka Sky cannabis dispensary, they’re offering special Pride-themed gummies. The owner is forecasting his June cannabis sales will jump 20 percent higher.
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