San Francisco's new $6 million campaign looks to sell the experience of what is being called the 'most fascinating 49 square miles on the planet.'
The "Always San Francisco" campaign highlights the city's most iconic sights and sounds with a minute-long commercial aimed at attracting tourists.A massive, multimillion-dollar campaign aiming to attract tourists to the city of San Francisco was launched Tuesday. The newhighlights the city's most iconic sights and sounds, with a minute-long commercial already airing in New York, Boston, Washington D.C., Houston, and Chicago.
"The ad was actually pretty good," Chicago resident and tourist Agnes Yu-Suaso watched it and said she's excited for a future return trip."There was a lot of things they talk a little bit about, so you have an idea of how things- like, oh, okay, maybe I should come here and check it out too," she told ABC7 News.
And for those who live here, SF Travel Association's executive VP and chief marketing officer Lynn Bruni-Perkins said, "I hope it evokes some civic pride. I mean, we have a lot to be proud of. This is the city who has been through a lot in the last few years and we always, you know, the Phoenix Rising is on our flag."
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