San Francisco Mayor London Breed, alongside local and state leaders, will officially launch the month-long celebration of Pride Month on Friday; the annual event will commence with the raising of a new Pride flag in the Castro District.
The theme for this year's Pride Month is "Looking Back and Moving Forward." Advocates emphasize the importance of understanding the discrimination faced by the LGBTQ community in the past in order to prevent its recurrence in the future.
In downtown San Francisco, Pride Month introduced a new tradition called "Drag Me Downtown," featuring drag performances designed to revitalize the downtown area.
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