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SAN DIEGO - City officials and tourism leaders kicked off San Diego's summer season Tuesday by highlighting beloved institutions and new tourism offerings at an event at the San Diego Natural History Museum in Balboa Park .
Last year, San Diego's $22 billion tourism industry welcomed 31.8 million visitors who spent $14.3 billion at local businesses. According to the tourism authority, this generated more than $418 million in Transient Occupancy Tax revenue countywide and an additional $1 billion in sales, property and other taxes.
A series of anniversaries are also marking the season this year, as The Nat celebrates 150 years, Balboa Theater 100 years, SeaWorld San Diego 60 years, San Diego Pride 50 years, George's at the Cove 40 years, the San Diego Convention Center 35 years, Legoland California 25 years and Petco Park 20 years, among others.
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