Endorsement deals are not just for pro athletes anymore.
“It’s definitely a big change for me, but it was good in every single direction,” Williams said during a break from her exhaustive practice routine, which she often documents with videos and photos posted online. It was the right decision for school and basketball,"and on top of that I was able to start capitalizing off NIL," shorthand for name, image and likeness.
James tops the list with a valuation of $7.5 million. He attends Sierra Canyon High in the Los Angeles area and recently signed a deal with Nike. Mikey Williams, who has committed to Memphis and has a multiyear deal with Puma, has a valuation of $3.6 million. Manning, who attends Isidore Newman High in New Orleans and has committed to Texas, is at $3.4 million.
After being approached by a few large companies with NIL offers, the family discovered that the deals weren't permitted in Missouri and that California was the only state that allowed it at the time. Malachi Nelson, a senior quarterback at Los Alamitos High who has committed to USC, landed big deals even before signing with Klutch Sports, the agency that represents LeBron James. He’s 42nd on the top 100 with a valuation of $794,000, 10 spots ahead of UCLA quarterback Dorian Thompson-Robinson. Jada Williams is at No. 71, with a valuation of $550,000.
Peter Schoenthal, an NIL expert who is CEO of Athliance in Fort Lauderdale, Florida, predicts that every state will allow high school athletes to take advantage of NIL within a year or so.
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