The store will let shoppers try Google’s phones, tablets, cameras and other devices in person.
The tech giant will open its first brick-and-mortar store in San Diego at Fashion Valley this summer. Shoppers will get to try out, in person, Google’s devices and products, including Pixel phones, watches and tablets, Nest cameras and Fitbit fitness trackers.
Leila Ginsburg, Fashion Valley’s director of marketing, described it as a “next-generation shopping experience” and said the mall is “exceptionally proud” to welcome the store. “As San Diego’s premier destination for retail, dining, and innovation, we are continuously evolving the experiences we offer to both residents and visitors alike,” Ginsburg said in the news release. “Google’s arrival at Fashion Valley introduces a dynamic high-tech hub that complements our luxury and lifestyle offerings and reinforces our position as the place where the world’s most influential brands connect with consumers.” Michael Camacho, a senior program manager at Google, said San Diego offers a fitting home for a Google Store. “San Diego is rich with creativity, tech enthusiasts, and people who embrace innovation, just like Google,” Camacho said.reported that fashion e-commerce brands Dolce Vita, Skims and Revolve have opened physical stores, a move backed up by data and predictions that demand for offline shopping is strong and growing. Forbes cited a report that says 72% of total U.S. retail sales will occur in brick-and-mortar stores into 2028, according to Forrester research. Already 64% of Gen Z consumers, or shoppers born between 1997 and 2012, prefer in-store shopping, a “The in-person shopping experience is key for our customers, and opening our first dedicated retail store in San Diego at Fashion Valley provides an invaluable opportunity for us to deepen our relationship with our users,” Camacho said. “This new location gives the community a place to truly experience the magic of our products and see how Gemini works best on Pixel.” Other tech companies to venture offline include Meta, which earlier this month opened a flagship store in West Hollywood, and Netflix, which opened its first “Netflix House” entertainment retail center in Philadelphia this week. Amazon has also opened brick-and-mortar stores, and it acquired the Whole Foods grocery chain. But its CEO, Andrew R. Jassy, told investors recently that physical shopping presents both “a significant opportunity” and a fleeting one. “There are multiple places where we can expect to continue to grow,” he said. “One is in our stores’ business.” Around “80% to 85% of lives in physical stores. And that equation is going to flip over time. And I think AI is going to only accelerate that.” The first retail Google store opened in 2021, in New York City. Boston, Chicago and Santa Monica. Georgetown is next in line, before San Diego, which is the 10th.this week that make it easier to shop on Gemini, its AI app, call stores on behalf of a shopper and purchase items online when prices drop.It’s the No. 1 reason San Diego orders cars towed. Now the city wants to stop.Cold Pacific storm might bring several inches of rain to some parts of San Diego CountyPaid trash collection begins — and service gets worseWhere do San Diego County schools excel, and where do they struggle? Here’s what new state data shows.
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