As part of the promotion, Lone Star partnered with the San Antonio Street Art Initiative to create a mural near the St. Mary's Strip. Texas TexasBeer SanAntonio SATX beer SanAntonioTX LoneStarBeer
Matt Tumlinson’s armadillo adorns this limited-edition Lone Star T-shirt.
Throughout the 1960’s and 1970’s, the brewery used a now-iconic illustration of an armadillo on advertising collateral that was, well, pretty much inescapable in bars and honky tonks. “The goal here was to celebrate Texas with a fun nod to our brand’s heritage. From merch and murals, our friendly mascot is popping up in multiple forms for y’alls enjoyment,” Lone Star Senior Brand Manager Daniel Crawford said in a release.Matt Tumlinson's art is also featured in this limited-edition Lone Star cap.
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