Samuel L. Jackson surprised the audience as the emcee for Kendrick Lamar's Super Bowl 2025 halftime show, attempting to guide Lamar's performance towards a more 'appropriate' and 'family-friendly' direction. Lamar, however, continued to deliver a powerful and politically charged set, culminating in a diss track that left Jackson visibly exasperated.
Samuel L. Jackson surprised audiences as the emcee for Kendrick Lamar 's Super Bowl 2025 halftime show . Sporting a star-spangled suit, Jackson welcomed viewers with a hearty, 'Salutations, it's your Uncle Sam.' His role was unexpected and quite novel, as he appeared to speak on behalf of the country, attempting to silence Lamar's more pointed political bars, mute his energy, and keep him within the confines of an 'appropriate' performance.
During Lamar's performance of the track 'squabble up,' Jackson cut in with an admonishing, 'No no no no no! Too loud, too reckless — too ghetto! Mr. Lamar, do you really know how to play the game? Then tighten up!' As if taking the bait, Lamar then launched into one of the most visually confrontational segments of his performance. Lamar sang two of his biggest hits, 'HUMBLE.' and 'DNA,' from his acclaimed album while his dancers, donning red, white, and blue streetwear, arrayed in the shape of the American flag.Leading up to the Super Bowl, the Greater New Orleans Sports Foundation had sent a letter demanding Lamar's halftime show not be 'lewd' or 'offensive,' citing 'hardworking taxpayers with children who have serious concerns about the fact that past Super Bowl halftime performances have been less than family-friendly.' 'Oh you brought your homeboys with you, the old culture cheat code. Scorekeeper, deduct one life,' Jackson declared after shooing Lamar off his mark. Lamar then performed 'peekaboo' before introducing SZA, leading to a more demure segment in which the two performed their hits 'luther' and 'All The Stars,' a track on the original 'Black Panther' soundtrack. 'Thats what America wants! Nice and calm. You're almost there, don't mess this... ' Jackson began to say, before Lamar cut in with this culture-uniting diss track 'Not Like Us.' Visibly exasperated, Jackson exited the frame and never returned. This is Lamar's first time headlining a Super Bowl halftime show, but it isn't his first time performing in one.
Super Bowl 2025 Kendrick Lamar Samuel L. Jackson Halftime Show Music Performance
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