Will Samsung's Android XR headset undercut Apple's expensive Vision Pro with this $100 discount deal?
A Project Moohan headset prototype, a Mixed Reality project that the South Korean company Samsung Electronics plans to release by the end of 2025 and which is equipped with AndroidXR technology, is exhibited during the Mobile World Congress 2025 in Barcelona, Spain, on March 5, 2025.
Samsung is set to launch its new mixed reality headset on October 21st, the Korean company has announced. Titled "Project Moohan", the device is a collaboration between Google, Samsung and Qualcomm and the first official headset to run Android XR, Google’s new mixed-reality operating system. The three major players in the Android world have combined to rival Apple's Vision Pro headset, of which a new version is set to land soon."Project Moohan is the groundbreaking first product built for the open and scalable Android XR platform, and it seamlessly blends everyday utility with immersive new experiences. This is where the true potential of XR comes alive, unlocking a whole new dimension of possibilities," Samsung explained in its announcement.This isn’t Samsung or Google’s first rodeo with virtual reality. The two companies dabbled with their own, short-lived, headsets — theAndroid mixed reality device that not only rivals Apple’s Vision Pro, but also the many other devices on the market : such as the Meta Quest 3 and HTC Vive. A major part of that is Android XR, Google’s extended reality operating system. The new OS is an extension of Android and should be familiar to users and developers. Demos of Android XR, and Project Moohan, show that phone and tablet apps seemingly run well on the new headset and Google has previously explained that the OS will support common Android app development tools. Being a Google operating system also means AI is heavily present throughout. Marques Brownlee’s demo showed some familiar Gemini skills such as Circle To Search and Gemini Live. Circle To Search has been a major area of investment for Google and Samsung, with the feature seeing repeated ability upgrades over the last year. For example, adding full-page text translations, QR code scanning, song identification, maths problem solving and more to the visual search tool. Circling real world objects that both yourself, and the headset’s cameras, can see looks natural in Brownlee's video.This being a Samsung-made and marketed device means buyers have been teased with a $100 cash giveaway. Anyone who registers before the launch on Samsung.com will get a $100 store credit to use on the device or an accessory. This is double what Samsung promised in a similar, which is much lower than Apple's $3499 Vision Pro price tag. Given that Apple has a direct rival piece of hardware, Samsung will not shy away from aggressive pricing and introductory deals, as it does with almost every high-end hardware release. In the last year we have seen a. If sales are poor, don't be surprised if we see even lower prices and more freebies, as we did with the Galaxy S25 Edge this year,
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