Samsung unveiled the Galaxy S25 Edge at Galaxy Unpacked, emphasizing its slim profile. Although details are scarce, rumors suggest it will share the camera system of the S25 Ultra and possess an IP68 rating. This move seems to be a marketing tactic, capitalizing on the increasing popularity of thin smartphones and potentially responding to the rumored iPhone 17 Air.
I’m unsure where the shockwaves came from yesterday’s Samsung Galaxy Unpacked. But the crowd went wild when Samsung announced it was making the Galaxy S25 Edge in the last few seconds of the event, even though there’s nothing concrete to woo us over yet. The phone that Samsung showed off in the demonstration area after the keynote was merely a couple of shiny slabs hanging on hooks to show its relative thinness to its sister devices.
the Galaxy S25 Edge, claiming it will have the same camera system as the Galaxy S25 Ultra, sans the extra macro lenses, and an IP68 rating for dust and water. This is your reminder that we know nothing about anything from Samsung until the company officially reveals it., it’s betting on its longtime fans to show up for the brand. The “edge” moniker is a throwback to when Samsung introduced the Galaxy Note Edge eleven years ago.
This whole thing feels like a marketing stunt based on the latest rumors about the iPhone 17 Air, or whatever it will be called. A slimmer phone for Samsung would help the company make another giant, sweeping marketing statement about where it outpaces the iPhone, which seems to be the objective for the year concerning the phone wars.
SAMSUNG GALAXY S25 EDGE THIN PHONES MARKETING IPHONE 17 AIR
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