Samsung, the world’s largest maker of connected TVs, is looking to flex more muscle in content distribution through a pact with Sinclair Broadcast Group’s Tennis Channel to carry a new free streami…
Dubbed T2, the Sinclair-owned channel will feature an advertising-supported 24/7 live stream of matches from major tournaments that might otherwise never be televised. The channel will be available only in the U.S. and exclusive to theplatform for the first 12 months. T2 will be accessible on TVs starting with Samsung’s 2017 models.
T2 is carried by Samsung TV Plus on an ad-revenue share basis. To date, Samsung has not paid any license fees to content providers. Samsung declined to comment about the size of its global footprint. Industry sources pegged Samsung TV Plus’ reach as between 25 million and 30 million homes in the U.S., plus millions more in such top markets as India, the U.K. and Germany. The more homes Samsung TV Plus reaches, the more valuable the ad inventory on T2 and other FAST outlets.
Industry insiders say Samsung leaders over the past few years have “awakened” to the opportunity to turn the company’s smart-TV ownership base into a content distribution platform. Samsung has the potential to become a digital MVPD in its own right thanks to its standing as the world’s largest manufacturer of connected TV sets. Samsung dominates the U.S. market, claiming 33% market share of smart TVs sold in the U.S. between 2017 and 2020, according to Statista.
Sports will also be “part of the vernacular,” Nakano said. “I think [T2] will be the start of something much bigger.”
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