If you can’t beat them, join them with the same marketing schtick.
It’s nearing the end of the year, which means once holiday shopping and sales are over, we’ll be talking about the next generation of new smartphones. Samsung typically starts us off for the year with the Galaxy flagship lineup. And next year, it could be accompanied by new fancy jargon to compete with the iPhone 15 Pro. Get ready for titanium-reinforced Samsung smartphones.
Once Samsung gives titanium a go, the rest of the industry will likely follow suit. The iPhone 15 Pro/Pro Max is the first smartphone to adopt the titanium build industry-wide. The Essential Phone, a pet project of the disgraced Android co-founder Andy Rubin, was technically the first to market with a titanium frame. But Apple has much more influence on the industry. If your smartphone typically wears a case, you probably don’t care much about the titanium reinforcement.
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