Samsung’s 'folding' ad campaign is a nightmare for London tourists

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Samsung’s 'folding' ad campaign is a nightmare for London tourists
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Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles.

Z Fold 6 and Galaxy Z Flip 6, Samsung has launched a reality-bending campaign that reimagines London's city streets. Taking over Old Street Station the campaign is a larger-than-life promotion that puts a twist on the mundane – from benches to iconic London buses.on the market, the new Galaxy Z Flip and Fold models are a highly anticipated launch from Samsung.

To add to the immersion, Old Street station flipped its identity, replacing all signage with temporary 'Fold Street' branding – much to the delight of disoriented tourists, I'm sure.The"Fold Town" art project expands to other London icons such as the classic red telephone box alongside a bench and lamppost which were all given a distinct 90-degree angle makeover.

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