TV model numbers are confusing enough, but what Samsung is doing with its OLED TVs is downright misleading.
After years of dissing LG’s OLED TVs, Samsung is now 100% on team OLED. Not only did the company create its own OLED technology called QD-OLED, it also struck a deal with LG Display to buy the same WOLED panels that Sony and LG use to build some of their OLED TVs. That’s an extraordinary turnaround.
WOLED, QD-OLED, and MLA The OLED world is a little more nuanced today than it was five years ago, and not all OLED TVs are created equal. QD-OLED’s claim to fame is that it provides more accurate colors at higher brightness levels because it doesn’t rely on WOLED’s white subpixel, nor does it use brightness-sapping color filters.
MLA is so effective, that when Denison went back into the lab to compare Samsung’s QD-OLED S95C versus LG’s MLA WOLED G3, he simply couldn’t declare one to be superior to the other. Samsung doesn’t exactly go out of its way to tell you this. The product page for the S90C is confusing in a number of ways. Samsung uses it to promote both the S90C and its more potent big brother, the S95C. All four screen sizes are listed below the model names, but if you pay close attention, you’ll notice that clicking on the 83-inch option always switches the model name to S90C, even if you started by looking at the S95C.
It’s true, I did just write that. But therein lies the problem. The 83-inch S90C doesn’t just use a different panel technology than the smaller versions — it also uses non-MLA WOLED, which is not equivalent to QD-OLED. In other words, the 83-inch S90C can’t claim to offer the same picture quality as the 55-, 65-, and 77-inch versions.
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