Izzy, a tech enthusiast and a key part of the PhoneArena team, specializes in delivering the latest mobile tech news and finding the best tech deals. Her interests extend to cybersecurity, phone design innovations, and camera capabilities.
topic these days, and most of the tech companies are working on introducing it to their devices. Samsung is also one of the leaders out there, and now. Won-joon Choi, executive vice president of Samsung's mobile business said that Bixby will become smarter in the future thanks to generative AI and LLM technology.
Bixby is Samsung's digital assistant, launched in 2017. It is similar to Google Assistant and Apple's Siri. Galaxy AI has been now introduced to a lot of Samsung apps and services but is yet to come to the assistant. Arguably, where generative AI really makes sense to be present. So far, there aren't any additional details as to how Samsung plans to incorporate the tech in Bixby. It is unclear whether Bixby will become a full-fledged AI chatbot like ChatGPT. Previously, Samsung stated Galaxy AI would coexist with Bixby on Galaxy phones. The Samsung executive didn't give a timeline when Bixby will be getting some more brains, but stated that Samsung is"working so hard" to get AI to the assistant.
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