Samsung doubles down on folding phones
unveiled its latest foldable smartphones on Wednesday, keeping prices around the same level three years in a row as it seeks to challenge Apple’s dominance in the premium market.
Foldable phones remain a niche product category, carving out 5% of the global premium smartphone market, although the sector has grown rapidly from just 0.3% in 2019, according to research firm Counterpoint., a leader in the segment with 63% market share in the first quarter, is looking to accelerate the growth trajectory with an aggressive pricing plan and faster roll-out, industry analysts said.
It made the folded Flip5 thinner than last year’s model by improving the hinge — and enlarged the cover screen to 3.4 inches, adding more capacity for interactions and an improved ability to take a selfie with the top-line main camera.Samsung’s 7.6-inch screen Fold5, lighter and thinner than last year’s model, offers a bigger vapour chamber for better heat management when gaming or multitasking and a 41% thinner stylus.
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