SAN FRANCISCO - Samsung said Monday it was delaying the launch of its folding smartphone after trouble with handsets sent to reviewers.
Samsung said it decided to put off this week's planned release of the Fold after some reviews "showed us how the device needs further improvements."
There was also an instance where unspecified "substances" were found inside a Galaxy Fold smartphone with a troubled display, according to the company."We will also enhance the guidance on care and use of the display including the protective layer." The company essentially gave reviewers a "beta product" without enough information, such as not to peel off a protective coating meant to be permanent, according to independent technology analyst Rob Enderle.The failure of a "halo product" meant to showcase innovation and quality could tarnish the brand and send buyers to rivals."It can do incredible damage. And Huawei is moving up like a rocket, so this could be good for Huawei.
Samsung may also need to do more to convey how folding screens warrant more careful handling than stiff displays that have been improved over generations of smartphones.
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