Samsung Electronics Co Ltd is forging a comeback in India's smartphone market with a new range of budget devices and a ramped-up online presence, aiming to recoup ground ceded to Chinese rivals such as Xiaomi Corp .
FILE PHOTO: A journalist uses a mobile phone as he works outside the Samsung Electronics smartphone manufacturing facility in Noida, India, July 9, 2018. REUTERS/Adnan Abidi/File Photo
But India still accounts for some $7.5 billion in annual retail smartphone revenues for Samsung, according to Counterpoint, making it the company’s biggest market outside the United States. Now it is building on the momentum. Samsung has launched seven new smartphones since June, three of them under 10,000 rupees including its cheapest Android offering at $75.
A spokesman for Samsung said the company was seeing high demand for its devices in India and expected its revenues to increase from last year. The company does not provide a breakdown of revenues from individual countries.Competition from rivals such as Xiaomi, which is banking on a ‘Made in India’ image to beat the anti-China sentiment, remains stiff.
“Samsung is India’s No.2 smartphone brand after Apple by image,” brand strategist Harish Bijoor said. “So a phone priced between 6,000 rupees to 15,000 rupees from Samsung is very well placed today to capture market share from Chinese rivals.”
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