Fieri says a significant reward may be offered for the return of the company's 'crown jewel' tequila that was on board.
Rock & Roll Hall of Fame inductee Sammy Hagar and Emmy Award-winning chef and television personality Guy Fieri pose during the announcement of their partnership with Los Santo and Santo Puro Mezquila, in addition to the launch of Santo Fino Tequila at Southern Glazer's Wine & Spirits of Nevada on April 4, 2019 in Las Vegas, Nevada.
Fieri said Santo’s distiller is now working overtime to get more out, but expects the busy holiday season to be thin. “Our distiller is an independent distiller who’s dependent on our sales for his livelihood and that of his team,” Santo president Dan Butkus said. “My sales team, my marketing team, the entire Santo Spirits team is dependent upon these sale. That’s sort of the piece that’s most hurtful to me. We’ve got to support these people both at the distillery and in the U.S. and we can’t do it right now without the revenue from these cases.
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