The talk from business leaders is misleading – ‘positive narratives’ are imaginary, just like Monopoly money, writes msmkokeli.
President Cyril Ramaphosa delivering the Keynote address at the Fourth South African Investment Conference. Picture: GCIS/ELMOND JIYANE
For a few hours, SA felt like a different country. The deep problems were drowned out, in narrative contexts at least, by a more positive tone. We would all know if a new R1-trillion rand deposit was made into the economy solely based on “Ramaphoria” or the “new dawn”. There wouldn’t be a need for anyone to blow their trumpets about it.
Business leaders can be short-sighted in their involvement in the government’s public relations drive. We are in this sorry mess partly because respectable business leaders gave credibility to the Jacob Zuma thieving scheme only a few years ago. Zuma did not become a corrupt president overnight. He built a foundation during his first few years, where normally open-eyed people took part in his poor arithmetic games. Within a few years, the system was bent to achieve its corrupt ways.
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