The roughly 45 minutes customers spend in a barber chair at The Salt Lake Barber Co. are never totally about hair.
Isaac Atencio and Eric Stone at the west-side location of the Salt Lake Barber Co. on Friday, July 21, 2023.The roughly 45 minutes customers spend in Isaac Atencio’s barber chair are never totally about hair., chairs face the waiting area, not the mirror on the wall — an effort to spark conversation among visitors. Vintage arcade machines and books about the delightful pockets of Salt Lake City adorn the new west-side shop.Atencio opened his new west-side barbershop at 285 N.
The top executive behind the nonprofit that owns the building, however, wasn’t willing to let just any business occupy the space. Garciaz, however, said she’d rather lose money by leaving the space vacant than lease it to a business that wouldn’t serve the community. Drew Landerman cuts Patrick Mower's hair at the west-side location of The Salt Lake Barber Co. on Friday, July 21, 2023.
“It’s a much-needed service for community,” Garciaz said. “And they have these great ideas to become a place-making center for community.”The west-side shop aims to replicate the original location’s ambiance, but it’s going a step further by adding Culture, a coffee shop with outdoor seating and a menu that reflects the west side’s diverse ethnic and cultural backgrounds.In the meantime, three barbers, including Atencio, are already building a new community within the barbershop’s new location.
The shops are welcoming to locals and visitors alike, with barbers ready to shoot the breeze on what’s happening across the city or offer tips to those who are looking to check out a new restaurant or attraction. One of them is Aabir Malik, who has visited Atencio’s chair since 2018. Being a customer at this shop, he said, feels like a full-circle moment in his life.
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