Harley-Davidson Inc on Tuesday reported stronger sales in China and other Asian ...
) on Tuesday reported stronger sales in China and other Asian markets and said U.S. sales should improve in the second half of the year, positive news that offset a cut to its full-year motorcycle forecast and sent shares up 5.3 percent.
Harley’s challenges in the United States, which accounts for more than half of the company’s sales, are well documented - core customers are growing older and outreach efforts to attract new and young riders have yet to show results. Levatich credited the performance to the company’s decision to set up a plant in Thailand to serve the Southeast Asian market as well as China. The decision had drawn flak from both U.S. President Donald Trump as well as Harley’s labor unions.
Harley has been aggressively wooing the next generation of riders to turn around its fortunes. Its first electric motorcycle, LiveWire, scheduled to go on sale in September, is targeted at younger people who don’t prefer big motorcycles.
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