Today, despite a battered image and an upcoming 13-week-long trial, her brand is still apparently popular.
One of the more unique items is what’s billed as an authentic Theranos lab coat listed for $17,000.
Another TikToker shows off a mug featuring Holmes on one side and Theranos on the other. She says “I truly do wish that Elizabeth Holmes had an MLM so that I could join it.” An MLM is a controversial multilevel marketing operation that the U.S. Federal Trade Commission cautions may be a pyramid scheme.
“It doesn’t surprise me, Elizabeth Holmes was a very inspiring person,” says Mark Macias, founder of Macias PR. “She was the youngest female billionaire, self-made entrepreneur and even though we found out it was allegedly fraud -- she sold something that was revolutionary.” “You see it with Wall Street Bets — people love to talk about how much they’ve lost,” said Anthony. “There’s an obsession with fraud, gambling and taking bad risks. Everyone loves a good villain.”
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