Sales drop at Vuitton owner LVMH as virus forces store closures

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Sales drop at Vuitton owner LVMH as virus forces store closures
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Louis Vuitton owner LVMH on Thursday posted a 17% drop in comparable sales in the first quarter due to the coronavirus pandemic, as government-imposed lockdowns in Europe forced it to close stores and production sites.

FILE PHOTO: A man wearing a protective face mask walks past a closed Louis Vuitton shop on the Croisette in Cannes during a lockdown imposed to slow the rate of the coronavirus disease in France, April 16, 2020. REUTERS/Eric Gaillard

LVMH, like rivals such as Gucci-owner Kering , has had to temporarily shut shops in key markets after the novel coronavirus first emerged in China late last year and later spread to Europe and the United States. LVMH, the world’s biggest luxury goods group, had warned in late March that first-quarter sales would fall by between 10 and 20% compared to a year ago. It said on Thursday that revenues stood at 10.6 billion euros in the January to March period, down 15% on a reported basis.

In its key fashion and leather goods division, home to other brands like Christian Dior, sales resisted slightly better than some analysts had expected, falling 10% on a like-for-like basis compared to a year earlier. The group said online sales had surged.

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