Sale or No Sale, TikTok Will Never Be the Same

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Sale or No Sale, TikTok Will Never Be the Same
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TikTok but without the algorithm? TikTok by Meta? A new law this week puts the platform on a death watch—and none of the potential outcomes look great.

The end of TikTok has begun. As the dust settles from a week of shockingly fast legislative action by the US Congress , it’s clear that TikTok next year will look much different from the TikTok we’re using today. When President Joe Biden signed a $95 billion dollar foreign aid package on Wednesday, it brought to life a nightmare that has haunted TikTok for more than four years.

But even after Biden signed the bill mandating divestiture this week, TikTok posted a video of Chew addressing his users and promising to continue to invest in making the platform better and more secure. I do wonder, however, whether that gentle optimism will morph into something more aggressive over the course of the next year as the new law’s deadline looms closer.

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