Saks Fifth Avenue ups luxury at new location in old Barneys Beverly Hills store with 15 styling suites and six levels of shopping for Chanel and Dior.
women’s store, with its Hollywood Regency architecture, has been a beacon of luxury shopping on Wilshire Boulevard in a spot just south of the Golden Triangle, the premiere retail zone dominated by Rodeo Drive and its luxury stores. five years ago, it left behind an impressive five-story building that caught the eye of Saks executives who saw a way to modernize their Beverly Hills flagship while developing plans to convert the old Saks store and the surrounding land into a mixed-use development.
Off the styling suites is an outdoor terrace filled with a jungle of plants and ivy where visitors can relax and take in a stunning view of the Hollywood Hills. The third floor is dedicated to luxury designer collections including Bottega Veneta, Brunello Cucinelli, Fendi, Loewe, Thom Browne, Valentino, Khaite, Maison Margiela, Nili Lotan and Prabal Gurung. More than 25 brands are new to the outpost. “In terms of designers, anything you want is within the confines of this building,” said Bo Kim, vice president and general manager of Saks Beverly Hills.
The store looks slightly different from the old Barneys New York, which filed for bankruptcy in August 2019. Months later, Authentic Brands Group finalized a $271 million deal to buy Barneys New York out of bankruptcy. Authentic closed all Barneys stores but inked a licensing deal with Saks Fifth Avenue to open Barneys shops within Saks Fifth Avenue locations. Currently there is a Barneys at Saks shop on the fifth floor of the Saks Fifth Avenue flagship in Manhattan.
When these projects were revealed, HBC CEO Richard Baker explained that his company decided to change things around because it was frustrated with what was happening on Wilshire Boulevard, a four-lane thoroughfare filled with lots of cars but few pedestrians. There are a number of large retail vacancies on the street.
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